Different entry points determine the design level of industrial design companies
The entry of product design is divided into three different angles and elements: human, enterprise and society. These three comprehensively cover the entry angle of the design, and each angle covers a different entry point. But based on years of experience in product design, we have found that most of the product design is cut from the perspective of the enterprise. This is probably a trend in domestic commercial design.
First, look for an entry point from the perspective of the enterprise
Some companies have special technologies, some companies are more focused on product marketing, and some companies have formed brands after years of precipitation. Differentiated technologies need to be demonstrated through products; when products sell well, brands will be gradually established; brands will leave their brand images and characteristics in consumers’ minds through certain precipitation and accumulation; then the design entry point for product design You can start from these aspects: or from the technology, or from the market, or from the brand, or a combination of many aspects.
Second, look for an entry point from a social perspective
The same product will show different styles in different regions. For example, we often hear European style, American style and Asian style. Because of different living habits, the design will vary with cultural differences. For example, the traditional Japanese habit is to kneel sitting, like Hitachi’s vertical air conditioner, its control panel will be relatively lower, so as to facilitate the operation and meet the cultural needs of the Japanese.
Third, look for an entry point from a human perspective
Finding an entry point from a human perspective is to cross national boundaries and regardless of region. Designs that truly start from human needs will be more widely welcomed. Nowadays, people’s demand for products no longer stays on passive consumption. Consumers hope to have a certain right to decide what kind of products they buy. For example, I want to buy a product that can be obtained in public, or I hope that when I use certain products, I will look honored, but I don’t want to be too complicated and embarrassing to use. Distressed product.
Every product design needs to find its entry point, otherwise the design will have no roots, will not stand firmly, and will be easily eliminated. So, what else can we design when the product meets the basic functions? In other words, what is the entry point for product design now?
Just imitating the appearance of other international brands? Everyone knows that the appearance of an international brand’s product is combined with its inherent competitive advantage, so that such an appearance can be competitive. Product design requires a strong entry point inside and outside, rather than a beautiful appearance that everyone generally understands, or this appearance is just in line with the trend, and there is no basis for any supporting point.
The author has a deep understanding of the embarrassing product: a hand sanitizer used in a public hand sanitizer in a shopping mall cannot find clues about its use from the appearance of the hand sanitizer device, and can not find the button, resulting in embarrassment.