The transformation of enterprises in the Internet age
It often takes ten to twenty years for traditional enterprises to go from start-up to success, but their survival time will also be long. However, with the advancement of technology, the life span of enterprises has become shorter and shorter, and in the Internet era, the average life span of enterprises is less than 4 years. First, due to the technological advancement of human society, the frequency of disruptive and revolutionary products is accelerating; second, because the base of entrepreneurs is getting larger and larger, the probability of success in entrepreneurship is getting lower and lower.
The essence of business in the Internet age is efficiency. This era has broken the previous information asymmetry, and products are becoming more and more transparent. Only high-quality products can bring good reputation and user trust, and have a sense of continuous innovation and the courage to break through their own corporate talents. Invincible for a long time. And design plays a very important role in the entire business process.
The importance of design to improve business efficiency
In the era of mobile Internet, people’s attitude and speed of accepting and using new products completely breaks the traditional understanding. If you can’t make good products, users will leave you immediately, and it is very likely that they will miss a wave of market conditions. For any company to succeed, it must have a good product. A company from 0 to 1, is to make a good product. With a good product, a lot of 0s can be added after 1s. But if there is no good product, there will be no 1 in the front, and no more 0 in the back, it will still be 0 in the end. Word-of-mouth communication and viral marketing are the communication characteristics of this era. Good products can increase the speed of communication exponentially, and vice versa, it will be quickly abandoned by users.
How to make a good product, design is particularly important here. The accuracy of product definition and the reasonableness of ID design will directly or indirectly affect the entire product development process and even the business efficiency of the entire enterprise. The definition of the product directly determines the success or failure of the product. If the definition of the product itself is wrong, and the wrong direction is chosen when starting, all subsequent efforts will be in vain. The design will directly affect the product’s selling point, user experience, cost, assembly and processing difficulty, etc., thereby affecting the overall business efficiency.
Accurate product definition
There are a variety of problems when making products, of which directional errors are the most fatal. If the definition of the product itself is wrong, all subsequent investments including design, prototype models, functional prototypes, molds, etc. will be futile and risky. In the commercial battles in the product field, the first battle is often a decisive battle, to achieve a one-stop victory. Accurate product definition is a crucial condition, which can make subsequent work more effective.
To achieve accurate product definition, the first step is to accurately grasp the user group. If the audience group of the product cannot be accurately defined, it will directly affect the sales of the product; secondly, the accuracy of the product function definition must be determined on the one hand. The core function of the product, on the other hand, is to reasonably increase the additional functions of the product. Consumers’ needs are diversified and personalized. It is very difficult to grasp the human nature, but we only need to pay attention to 80% of the user’s needs, minus those Unnecessary features can often make our product selling points clearer. The addition of functions should be considered from two aspects, one is whether this function adds unnecessary costs, and the other is whether this function is just needed. Then we must have an in-depth understanding of the pain points. The pain points include product-level pain points, industrial-level pain points, and social-level pain points. Only by deeply understanding the various pain points of the product can we find opportunities in them. At the same time, it is necessary to accurately grasp the product quality, on the one hand, to make high-quality products, on the other hand, to use limited energy and funds to make high-quality products. Shopping malls are like battlefields. In the past, “machine-sea tactics” were emphasized. Many products were launched at the same time. The Internet era emphasizes efficient and precise strikes. Limited resources should be placed on creating high-quality goods, so as to generate a good reputation and drive the market.
Among the companies we have contacted, due to inaccurate initial product definitions and insufficient clear understanding of their own strengths, some companies often result in futile follow-up work and poor sales. Although we have more than ten years of rich product development experience, we can’t persuade customers to want to try and make mistakes. We often start from the original point in the end and execute in accordance with the rules of product development.
Reasonable product design
Design is not equal to art. It is necessary to consider all aspects of aesthetics, production, and use to maximize rationality. It can be said that rationality and sensibility coexist. A good design first needs to be universal and can be accepted by 80% of users; secondly, it must ensure the later production efficiency; then it must differentiate from similar products on the market and have its own product image characteristics; at the same time, it must have good users Experience; finally let users have a good aesthetic experience.
It can be said that the design in the early stage is closely related to the manufacturing, product beauty and user experience in the later stage. A good design can make the product accepted by users to the maximum, and can improve the efficiency of later mold opening, assembly and production, thereby effectively improving the entire product. The efficiency of the development process.
However, many companies still stubbornly believe that design is just drawing pictures due to the awareness of the local environment. They would rather invest heavily in molds and advertising, but are unwilling to invest more in design. This makes it possible in the era of high information transparency. , The product is not competitive among similar brands, thus losing the market. Everyone knows that a good product can endorse a brand, and a good product requires a good design.
Effective organizational planning
This era has given designers more missions. From the product definition and product design in the early stage, to the later proofing, production, operation, etc., designers need to participate in almost every link. It can be said that the designers of the new era are a “magic oil”. “. In the past, designers may only need to make plans in their hands, but today’s designers are more of an organizer, especially for those of us who work in professional design companies.
The important value of today’s design is to reasonably and effectively improve the efficiency of business operations, allowing enterprises to stand out in the Internet wave where efficiency is king.