Content
1. Product design method
2. Product design concept
3. Product design requirements
4. Product design process
Product design is everywhere in life
From a small spoon to a car, Internet companies in recent years have mentioned that their products have won the “Red Dot Award”, “IF Award” and other well-known awards in the design field when they release electronic products. In addition to highlighting the excellent design of their products to users, but also expanding the diversity of choices for the public, what is product design?
Wide product design coverage
In the beginning, product design only focused on practicability, and the basic practicability was met even if it was completed. Up to now, the development of product design has not only invested in this point. Beauty, ergonomics, power consumption, etc. have become necessary considerations. Therefore, product design is a collection of art, culture, history, engineering, materials, A creative activity that integrates the knowledge of various disciplines such as economics.
Product design is a creative and comprehensive information processing process
Its final result is to display the brand-new product concept on drawings and screens through design elements such as lines, symbols and colors. It transforms a certain emotion or need of a person into a specific physical form or tool, and through a specific carrier, a planning concept is displayed in a beautiful form.
Product design is to solve the relationship between people and things in the product system
Such as the use of stationery, color matching, operating comfort issues; another example is the shape design of vehicles, safety factors, and the rationality of riding space. Product design is to serve the majority of people and must be accepted by the public. Therefore, product designers must not only borrow the market, but also understand engineering knowledge, so that the design scheme is more convenient for reasonable production under the premise of meeting the needs of the crowd.
Therefore, a good product design can make it comfortable for people who don’t understand, people who understand it look good, people who need it can’t put it down, and people who don’t use it can be put aside for decoration. Product design is an aesthetic that is close to life. It does not need much value to show its extraordinary in a hanger.
Product Design Method
Product design method is a very broad concept. Products in different fields require different methods to design. As a product designer, you have to understand the user “Why did you choose this product instead of other products? You like this product/process/function the most.” What is it? What do you hate most about this product?” At a higher level, before touching anything, you need to know who is doing it? Why do they do this? How to do it? Therefore, the methodology we advocate is as follows:
1. Discovery:
Through the analysis and strategic comments of the market environment, competitors, stakeholders, and the company itself, brainstorming is conducted to find the core value and brand concept of the company.
2. Definition:
Based on the insight results, help companies define their brands, including: brand vision, brand positioning, brand core values, brand personality, and brand slogans.
3. Design:
Carry out creative symbol design according to the core concept conveyed by the brand, and create visual elements that are in line with the brand concept and are differentiated and communicative.
4. Output:
Through innovative expression.
Product design concept
In our daily life, all the things we come into contact with have been designed. Some look so good-looking, but they are so bad to use, regretting what they bought for what they originally bought, and some seem so ordinary and inconspicuous, but The meticulously designed function is so thoughtful that you feel that it is so natural, and you can hardly feel the existence of this object. It feels that it is used in this way. So we need so many essential supplies in our lives. A good product experience does not make people feel uncomfortable, but makes people feel that it is used for granted. To say that exaggeration is to arouse our possessiveness, and to make it a must-have product is a very successful design product. Become a classic. These goals are exactly what we aspire to achieve.
The design philosophy advocated by WOKOODESIGN is that data-driven product innovation can build agile product research and development, and the efficiency brought by online and digitalization makes product innovation more advanced. Throughout all ages, companies favored by the capital market, they The service content provided is usually the infrastructure of the next era, and every product we make should reflect the strategic results of the previous stage, and at the same time, it is also a tool for the realization of the next stage of strategic goals. For the brand planning direction , We believe that as long as we seize the desires of consumers and provide high-quality products and services, all brands have the opportunity to rebuild.
Therefore, after 16 years of innovation and development, we have accumulated low-level methodology such as three product views, five user senses, and 4D innovation principles. Through these methodologies, we have successfully served nearly 10,000 listed projects, and actively explored, committed to creating overall innovative solutions for the industry, helping customers establish brand images, increase product sales, enrich retail experience, and build a business system…
What is the concept of product design?
Product design requirements:
A successful design should satisfy many requirements. These requirements include social development, product function, quality, and efficiency, and use requirements or manufacturing process requirements. Only in terms of technical performance, economic indicators, overall shape, operation, use, and maintainability can be coordinated. Taking into account and harmonizing, such a design is reasonable and will be welcomed by users.
1. Requirements for social development and economic benefits
Designing and trial-manufacturing new products must meet the needs of society as a prerequisite. The social needs here are not only the immediate social needs, but also the development needs for a longer period of time. In order to meet the needs of social development, developing advanced products and accelerating technological progress is the key; at the same time, good design can solve various problems that customers care about, such as how the product functions, how it feels, whether it is easy to assemble, whether it can be reused, What is the quality of the product? At the same time, good design can save energy and raw materials, increase labor productivity, and reduce costs. Therefore, when designing the product structure, on the one hand, we must consider the function and quality of the product; on the other hand, we must take into account the economics of raw materials and manufacturing costs; at the same time, we must also consider whether the product has the possibility of being put into mass production.
Basic requirements of design
▲Function requirements: the function of the product. It can be analyzed from three aspects: human-machine function allocation, value engineering principles, and technical feasibility.
▲Adaptability requirements: that is, the degree of adaptation to changes in working conditions such as the characteristics, working conditions, and environmental conditions of the work object.
▲Performance requirements: refers to the working characteristics of the product.
▲Production capacity requirements: refers to the amount of work that the product can complete in unit time.
▲Reliability requirements: refers to the probability that the product can complete the specified functions within the expected service life under the specified conditions of use.
▲Service life: refers to the period of continuous work without major repairs due to wear and other reasons that cause the product’s technical performance and economic indicators to drop within the allowable range.
▲Efficiency requirements: refers to the effective utilization of the input volume.
▲Usage economy requirements: refers to the difference between the value produced per unit time and the cost of use within the same time.
▲Cost requirements.
▲ Ergonomics requirements.
▲Safety protection and automatic alarm requirements.
▲Requirements to adapt to the environment.
▲Requirements for transportation and packaging.
▲Strength and rigidity requirements.
▲Manufacturing process requirements.
▲Technical requirements for parts processing.
▲Coordination and cooperation requirements between various operations;
What is the concept of product design?
Product design process
The product from the idea to the finished product is not a process made out of nothing, but a rigorous and perfect design process to be realized. So, what are the steps in the process of product design?
1. Design requirements
Product research: define basic information, disassemble the machine to understand the structure, try the product to find out the advantages and disadvantages and directions, function extension,
User research: reasons for purchase, purchase crowd, audience, selection factors and use environment
Market research: collect information on the market to get trends
Summary direction: structural function trend, material texture trend, appearance color trend, intention
2. Creative stage
Through the above investigation, at this time, the product design company should have certain knowledge and ideas about the product. How to realize the idea? That is to design the appearance and internal structure function of the product through the mode of hand-drawn sketches. The work in the conceptual sketching stage will determine 70% of the cost of product design and the effect of product design. So this stage is the most important stage of the entire product design. This idea at the initial stage of the design is often expressed as an instant inspiration, lacking precise size information and geometric information. Based on the designer’s idea, record by sketching, draw various forms or mark and record the design information, determine three to four directions, and then the designer will conduct in-depth design.
3. 3D modeling and rendering
Based on the conclusion of the brainstorming meeting, the designer creates a virtual three-dimensional product model with a 1:1 ratio, and renders a schematic diagram of the product’s multi-angle application effect based on product materials and color matching to visually view the final effect after production. Three-dimensional modeling is the use of 3d language to describe the process of product form and structure. Its biggest advantage is the intuitiveness and authenticity of the design. Multi-angle observation and adjustment of the product form in a three-dimensional space can save the original Part of the prototype trial production process can more accurately and intuitively conceive the structure of the product, thereby expressing the product concept more concretely and improving the quality of product design. The 3D drawing has precise shape and proportion relationship, and exquisite detail design, which can be intuitively used for communication with customers.
4. Design questions and review
Provide different product design plans, form an appearance proposal report, and arrange a time with the customer, and the designer will explain the design plan to the customer for the customer to choose. Explain in terms of modeling, application, craftsmanship, color matching, etc.
The review is to sort out the product design process, which helps to establish the corresponding model in the mind, and can quickly and efficiently complete the corresponding work, so as to know it well. The process of input to output is conducive to an in-depth understanding of things, reviewing where errors are found and correcting them to improve efficiency. Similarly, the review applies not only to product design, but also to most situations.