People’s first impression of a product comes from the comprehensive appearance of the product itself-product appearance, color matching feeling, exquisite surface craftsmanship, etc. can greatly arouse people’s interest and attract people’s attention. However, with the improvement of people’s quality of life, it is necessary to design a design that conforms to the values of contemporary society and people’s market aesthetic requirements. So, what design principles should the product appearance designer need to think about when carrying out the creative design of the product appearance?
First, the comfort of visual perception, psychological induction and use experience.
Product appearance design is human-oriented, that is, the design is based on human beings. The design must fully consider human factors-physiological factors, psychological factors and visual factors. In terms of physiological factors, whether it is product function or product appearance, it should conform to human physiological characteristics. It is necessary to comprehensively use ergonomic theoretical knowledge, and the product should be comfortable to use, easy to operate, safe and reliable. For example, every household has an electric rice cooker. Moreover, it is a semi-intelligent operating system. It is necessary to make the product appearance design beautiful and easy to use, but also to pay attention to the safety and reliability of the circuit; the safety of the product shape is also indispensable, and sharp corners should be avoided in the product appearance, especially for children. The supplies try to consider a more secure design. In terms of psychological factors, try to consider people’s emotional requirements, and produce pleasant emotions in the process of use. Especially for people with physical defects, it should be easy to operate, which helps to make up for some of their use obstacles. For example, for people with walking disabilities, the functional design of the wheelchair is higher than the aesthetic design of the form. Of course, the beautiful appearance will also give the user a certain emotional care. In terms of visual factors, whether it is the appearance of the product or the color matching, the surface treatment should be as pleasing as possible to make people feel comfortable.
Product appearance design
Second, the product appearance design should be endowed with a green and environmentally friendly design concept—environmental requirements for materials and technology.
Green design is also called ecological design. In the entire life cycle of a product, it focuses on the environmental attributes of the product—removability, recyclability, maintainability, reusability, etc., and takes it as a design goal to meet environmental goals At the same time as the requirements, the functions, service life, quality and other requirements of the products should be guaranteed. The principle of green design is to reduce environmental pollution, reduce energy consumption, recycling, recycling or reuse of products and parts. In the long history of human design, industrial design has created a modern lifestyle and living environment for mankind, but it has also accelerated the consumption of resources and energy, and has caused great damage to the ecological balance of the earth. In particular, the excessive commercialization of industrial design has made design an important medium for encouraging people’s uncontrolled consumption. In the era of globalization, the design should seriously consider the use of limited earth resources and serve to protect the earth’s environment. For example, when designing, we pay attention to the reasonable selection of materials and processing techniques to minimize the use of pollution source materials.
Third, human-computer interaction experience design-intelligent and friendly UI interface.
From the perspective of users, interaction design is a technology that makes products easy to use, effective and pleasant. It is committed to understanding target users and their expectations, understanding users’ behaviors when interacting with products, and understanding “people “Its own psychological and behavioral characteristics, at the same time, it also includes understanding various effective interaction methods, and enhancing and expanding them. Through the interactive design of the product’s interface and behavior, an organic relationship between the product and its users can be established, so that the user’s goal can be effectively achieved. This is the purpose of interactive design. For example, mobile phones basically owned by everyone, human-machine experience design has been very successful, and some large-scale smart devices, etc., are all used for intelligent interactive use, which is convenient and safe.
Product appearance design
Fourth, adopt appropriate structural design, technical process and material principles
The quality of the product design is often reflected in the surface treatment process. The defects in the process will cause many defective products and also affect the appearance of the entire product. The purpose of process technology surface treatment is to meet the product’s corrosion resistance, wear resistance, decoration or other special functional requirements. For the selection of materials, there are various materials required for product appearance design. Different products require different materials. Generally, they are divided into two categories: metallic materials and non-metallic materials.
Fifth, the design cost principle that has to be considered.
The cost of product design is an important item that designers should consider. The cost leadership strategy refers to a strategy for companies to reduce the cost in the design process through effective ways, so that the company can gain a competitive advantage with a lower total cost. If the cost of a newly developed product is too high from design and development to manufacturing, it will cause sales pressure. No matter how good the product is, it will be difficult to open the market.
Sixth, the principle of product market positioning strategy-precise strategy, targeted.
Product appearance design
Product market positioning refers to the arrangement for the product to occupy a clear, special and ideal position in the eyes of target consumers relative to competing products. “It means that the company, based on the position of the competitor’s current product in the market, is based on the customer’s emphasis on certain features or attributes of the product, and creates a distinctive and distinctive impression for the company’s products. Image, and vividly convey this image to customers, so that the product can determine the appropriate position in the market.
There are many items that need to be paid attention to when designing a product, and comprehensive consideration is also needed. In short, when designing a product, attention should be paid to product design specifications, material and processing specifications. It also includes lighting design specifications, man-machine interface design specifications, product design dimension specifications evaluation, product assembly specifications, plus crowd positioning, product brand positioning, and so on.